SXSW Music kicks off this week, and while most people attend the annual conference and music festival for the music, there are a lot who just go for the booze, babes and bones. These people are usually dressed to impress and not for function. Well, you can definitely dress up your SXSW fashion with comfort like these lovely ladies seen in the photo below. Wear comfortable footwear, not shoes like these; don’t let things hang out from your body that might scare people away, like this gal here; don’t try-too-hard, like these goofs here; and don’t pass out off the free booze before the sun sets, like this amateur here.

Here’s our fashion and style photo gallery from last year’s SXSW.

5 underground hip hop acts you need to see at SXSW!