Get ready to dance with this new bop. Joalin is gearing up to release her new five-track mixtape CAMALEÓN with her shape-shifting pop outing, “GUM.” The Finnish-born singer-songwriter quickly built an international following on the back of other earworm singles like “GUM,” a track full of nebulous textures and trap snares aplenty for the perfectly timed breakdown at the end. But even before the song’s outro, the lead-up goes to show how locked-in Joalin is leading into CAMALEÓN.
Joalin, who moves between Spanish and English, uses gum as a euphemism in a dance single, doubling as a slow seduction. The intensifying lyrics coincide with what was once a stripped-back instrumental that becomes more experimental throughout the runtime, going from a tried and true trap beat to gradually incorporating synths. The progression is natural, similar to Joalin’s own transition into pop-leaning music, which she successfully does with “GUM” – so much so that it serves as a fitting segue into CAMALEÓN and everything that she has in store.
Reflecting on her musical journey, Joalin adds, “I dove into music so quickly. I didn’t spend years learning instruments or building a vocal technique. Instead, I just jumped into the career part without even considering myself a singer. But now that I understand the process better, I can finally focus on what I truly want from my music.”
CAMALEÓN arrives June 20, 2025, via Because London Records. Visit Joalin on Instagram and her website to stay updated on new releases and tour dates.
Listen to “GUM” the new single from Joalin below!
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