I remember way back in the day (the 90’s) when Active and Utility Board Shop first started out and the rivalry between them. Both coming from the same areas in or around the IE. Growing up in Upland, you either shopped at one or the other, not both. Active always seemed like the “surfer bra” […]

It just seems like everyone is getting in on the action sports industry big time now! With new corpo partnerships and rich business men now trying to cash in on the scene, especially skateboarding, action sports continues to grow. ESPN is re-branding its online home for action sports.The site will become ESPN Action Sports this […]