LA shredders rejoice! You just got yourselves your first (legal) street skate spot! The Ambassador Street Skate Plaza in Wilmington, CA had its ribbon cut and its cherry popped on Saturday, September 27th. Daewon Song, P. Rod, and some of the DVS team made it out for its inauguration to sign some decks, throw around […]

Damn, this kid is on fire! Not only with his skateboarding career taking first at everything he competes in (lets see how X-games pan out today), the opening of his steezy boutique Primitive, and now his acting career. With “Street Dreams” to arrive during the holidays (along with his first born!), his latest film “Vicious […]

Check out Paul Rodriguez’s new steezy boutique, Primitive. Located in Encino, California he hosted a pretty snazzy grand opening party this pas weekend. Besides checkin’ all the limited edition kicks in his new shop, there was also live music, tasty eats and bevies, dj’s, and hot chicks!