Call ’em hipster shoes, hippie shoes, smelly shoes or whatever … one thing for sure is TOMS has done some serious good in this world with their product around the globe for those in need. Although you wouldn’t catch me dead sportin’ a pair of those glitter Liberace-like TOMS that Silver Lake hipsters love to wear, I’m very anxious to see what their new product launch is all about … and it aint’ shoes!

TOMS will be revealing the next chapter of One for One! In celebration of this new experience, they’ll be celebrating all day at the Heritage Museum in Santa Monica tomorrow, Tuesday, June 7, 2011. The L.A. event titled “TOMS: Not Just Shoes Anymore” will kick off at 10 a.m with the unveiling at 10:30 a.m. sharp! The party will continue all day until 10pm with tons of awesome live music, DJS and and freebies.

  • The new One for One product will be available for purchase
  • Founder and Chief Giver Blake Mycoskie will be on-site to make the announcement
  • Complimentary food trucks in the morning
  • Special gifts like commemorative t-shirts, silk screened on the spot
  • A one-for-one flower booth
  • Kid friendly – we will have plenty of activities for the kids.

Live Music Schedule:


10:00 – 10:30a
Jeremy Sole/KCRW

***Reveal at 10:30a SHARP!

Brazilian Drummers
10:30 – 11:00am

11:10 – 12:30p
Jeremy Sole/ KCRW

12:30 – 1:00p

1 – 2:00p
DJ Mike Bee

2 – 2:45p
Feeding People (acoustic)

2:45 – 3:00p
Brazilian Drummers

3:30 – 4:30p

4:30 – 5:00p
USC Marching Band

5:00 – 6:00p
Garth Trinidad/KCRW

6:00 – 7:00p

7 – 8:00p
Paul Devro

8 – 9:00p
Lord Huron

9 – 10:00p
Surprise Headlining Artist