Long Beach locals Asi Fui drop their newest single, ”Gold,” accompanied by a shimmery new music video to match the song’s uplifting, explorative theme. Tinged with an indie-rock sound and fluttering vocals, ”Gold” instantly gets into your head and reverberates all throughout your body. It’s lofty, mid-tempo beat saunters to steady drums, floaty guitars and a subtle bass line. Like gold shimmering in the light, it flickers with a gleaming brilliance, riding its groove with a rich, malleable quality as it picks up at the end only to drop back down into its effortless cool.

Written as an abstract metaphor to capture the feeling of when creativity and inspiration become all consuming, ”Gold” seems straightforward at first, but in actuality is layered with lyrical depth, showcasing singer/bassist Tatiana Velazquez‘s songwriting talent.

“The song “Gold” is essentially about the feeling of inspiration taking over,” notes the band. “How it can sometimes be a gamble or a hungry chase to find it, and how once you experience the high of it, you want it all the time.”

The song’s music video, conceptualized and co-directed by Velasquez herself, and shot by Ceethreedom, has a gold laden aesthetic that starts out looking like the prom you wish you’d had — the band dressed in black tie attire and playing in a room lined with gold leaf. The video quickly turns into an escapade of sorts with the band digging for gold at the beach, ducking down hallways wearing gold masks, opening what would normally be a MacGuffin (but let’s face it, there’s probably gold in there) and playing a high stakes game of poker with gold cards and betting with gold chips. The light-hearted and aesthetically pleasing adventures are strung together with the band playing in their golden room and ends with a mad grab at the card table.

“This music video was extra special for us because it was a collaboration with Casey Lewis, our go-to photographer that we’ve worked with since the inception of the band in 2015,” Asi Fui continues. “Casey has always been a dream to work with. Tatiana envisions the concepts/themes and Casey always executes. We were supposed to start shooting the week everything shut down in March of 2020, but I’m glad we were able to still make it happen almost two years later.”

The title track for their new 4-song EP, Gold, which drops April 15 (pre-order it here), Asi Fui’s new single is just a taste of their upcoming music. Originally written in 2019, the band went back to the drawing board after the coronavirus pandemic struck the world. Taking time to experiment with their sound and add a new band member, guitarist Vince Mazza, Asi Fui have also amassed an array of new, unrecorded material they preview at live shows.

Asi Fui will be playing shows in Southern California including a hometown show at Alex’s Bar in Long Beach on April 16 with Fartbarf, Chapis, Slice, DJ Rad Wolf; and in L.A. at The Paramount on April 30 for Jose Galvan’s Chido Chevere Cool with Yungatita and Chola Orange.

Consisting of Velazquez, Mazza, drummer Ryan Reiff and guitarist Miguel Vasquez, Asi Fui creates atmospheric music that blends a variety of genres and tones including Afro-Cuban beats, psychedelia, and indie rock. The band’s name comes from a Spanish saying Velazquez’s grandmother used to write on her photographs along with what she was doing at the time. It’s meaning; this is how I was. The simple phrase has become a guiding post for the band as they grow, weather life’s many surprises and react to any given moment.

Words: Patti Sanchez

For more on Asi Fui, make sure to visit their website, Bandcamp and follow them on Instagram.

Watch Asi Fui’s New Music Video for “Gold”

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