Tag Archives: inland empire

what is a bro - definition of a bro
What is a Bro?

What is a bro? The term “bro” has been thrown around and flipped upside down from Southern California to New York. Many people like to refer to your average college frat boys as bros, however, that’s not really what defines a true “bro.” The term originated in the good ole Inland Empire (I.E.) of Southern […]

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Sandra Burciaga Olinger |
ie by the sea tan lines photos
Hot vs Not: Tanlines (The I.E. by the Sea)

An oldie but a goodie. We had to revisit our first ever “Hot vs Not” . It’s a favorite! We like to call this one: “The I.E. by the Sea.” If you know about the Inland Empire and Huntington Beach (both in California), then you know what we’re talkin’ about. If not, it’s where the “bros” hang […]

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Sandra Burciaga Olinger |
Hot vs Not: I.E. Apparel

You know you’re in the I.E. (Inland Empire, CA) when dude’s dress like this: oversized shorts that look like a fat man’s highwaters paired with black sneakers emblazoned with skulls. Oh wait, those are some bulky Osiris, 90s-esque skate shoes … meh, same thing.    

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Sandra Burciaga Olinger |
15 Reasons You’re a “Bro”

Yep! You reside in So Cal, more specifically the IE. Crappy cities such as San Bernardino, Beaumont, Banning, Riverside, Rancho Cucamonga (sorry Mom), Corona, and even Orange County. Actually, lots of parts of Orange County such as Huntington Beach (the IE by the sea), Newport Beach and uh yeah. You drive what you think is […]

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Sandra Burciaga Olinger |
Active Goes Bankrupt!

I remember way back in the day (the 90’s) when Active and Utility Board Shop first started out and the rivalry between them. Both coming from the same areas in or around the IE. Growing up in Upland, you either shopped at one or the other, not both. Active always seemed like the “surfer bra” […]

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Sandra Burciaga Olinger |