What is a bro? The term “bro” has been thrown around and flipped upside down from Southern California to New York. Many people like to refer to your average college frat boys as bros, however, that’s not really what defines a true “bro.” The term originated in the good ole Inland Empire (I.E.) of Southern […]

I remember way back in the day (the 90’s) when Active and Utility Board Shop first started out and the rivalry between them. Both coming from the same areas in or around the IE. Growing up in Upland, you either shopped at one or the other, not both. Active always seemed like the “surfer bra” […]