If you’re having doubts about your success or lack thereof, Doug DeLuca’s new music video for “Hit Your Mark” will cheer you up. It tells the story of a door-to-door vacuum salesman trying to score a sale from a married woman who is more interested in scoring…other things. The track’s punctuated guitar work and echoing vocals exude the same ‘70s-era vibe that you get from the bright oranges and greens of the setting. Everything is exaggerated, from the characters to the blood to the excessive grooves, but that’s all the more reason to watch.
Though this song marks a low point for DeLuca at the time, he’s now on his way up. Music has always been important to him ever since he’d get reprimanded for drumming on his desk in school. That is, until he gave up on his dream before he even had a chance to start. DeLuca was intimidated by the industry and assumed he wouldn’t make it, so he pursued a business degree. Perhaps it was fate that landed him a job at Vevo shortly thereafter. At his office, musicians would show up to perform, filling him with a mix of envy and frustration at himself, which turned out to be a great motivator for a life change. He moved to San Francisco to lay the groundwork for a music career, and has since moved to LA to make this his day job. With his debut single, “Hit the Mark,” out now, his future looks promising.
Watch “Hit Your Mark” below. Doug DeLuca will be releasing a new single in January and has a record release show happening at Hotel Cafe on 1/19; get tickets. For more information, follow him on Instagram and Facebook.
by: Zoë Elaine