Video Premiere: Sentient Fruit Experiences Melancholy in New Clip from Paul Cherry

We’ve all decried text breakups and angry voicemails; turns out that there are an infinite number of ways to poorly communicate. Chicagoan Paul Cherry (né Cherewick) brings up another terrible way to deliver bad personal news in his single, “Your Letter.” The groovy tune has a brand new animated music video debuting today exclusively on Grimy Goods; take a look below.

This clip is comprised of an amalgamation of several different animation styles, from crayon to pencil to paint, with plenty of textures underneath each as well. The result is a technicolor journey with a sentient cherry. The clip was directed and created by animator Jake Armstrong, and he really captures Cherewick’s dependence on cigarettes and general melancholy. The track is more than just a vessel for some disgruntled heartbreak though; Cherewick explains:

“’Your Letter’ is a song about my parent’s tumultuous and painful divorce over the last year, about finding out information that you never wanted to know, and wishing to un-know it. This song is one of the realest and most true-to-myself lyrically of any of my songs to date–coded and cryptic. It’s hard to write this blurb, knowing my mom will definitely read this, but I hope offering this tidbit will give it the depth that I believe it has, redefining what it might mean for everyone else.”

“Your Letter” will appear on Paul Cherry’s new album, Flavour, due out 3/31; pre-order on Feeltrip Records. For more information, follow him on Facebook, Instagram, and Twitter.

by: Zoë Elaine

 

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