Samia has finally heralded her debut album The Baby with her new music video for single “Fit N Full.” Directed by Martin MacPherson, the video follows the singer as she navigates the ever-thorny and oppressive notion of a person’s happiness being tied to their physical fitness. Amidst bright pop-hooks and shimmering guitars—along with the video’s giddy, home-movie look via a camcorder—Samia squeezes all the dread of diets and fitness lifestyles that can strip a person of their joy in life.
Both the single and video are a sobering, cautionary tale of unhealthy expectations of how we should look or feel, wrapped and hidden inside Samia’s potent brand of kinetic pop-rock.
“For some reason the words ‘fit’ and ‘full’ have always felt mutually exclusive to me,” she said of the song. “I wrote this while I was living in the east village, so overwhelmed by the magic and culture around me and literally only capable of thinking about my fucking body. I tried to write this from the perspective of the person I wanted to be instead of the person who stares at her reflection in the window of Veselka.”