The one and only queen diva of New Orleans bounce is back with a new single sure to burnish your ego until it gleams. “Platinum” is Big Freedia’s first new single of the new year, following a holiday EP she released in late 2020. The style of her latest is strikingly more pop-centric than her usual bombastic fare, yet every beat still warrants a twerk. Polish your most glamorous accessories and shine on with Big Freedia and “Platinum”; watch the visualizer below.
Without rehashing what everyone already knows about this Beyoncé, RuPaul, and Lizzo collaborator (just to name a few), it’s still worth noting that Big Freedia has no problem keeping herself busy. In April of last year, a documentary called Freedia Got a Gun premiered; it discusses the complexities of gun violence from Freedia’s perspective after her brother fell victim to it in 2018. She also has a passion for interior design and needless to say she’s always conceiving and recording new music.
“Platinum” is the steady dance anthem that makes gold seem like a metal for peasants. For the song’s visualizer, our queer hero is joined by home videos of street performers, everyone dripping in shimmering garments to enhance their shine. Gassing everyone up, Freedia sings about being flawless and feeling like a million bucks. The wisdom of bounce music is often plainly obvious, and “Platinum” is no different. For a small but effective lift on a day when you don’t feel quite as expensive, remember the bridge: “Blind em with your shine”
by: Zoë Elaine