Adding even more of a brazen edge to her summer single “brkdwn,” alt-pop star Phem drops a cathartic new music video equipped with dancing, skating and a rad house party. The new music video, and single, sees Phem reinhabiting her body and soul, moving past difficult times to find joy and exhilaration.
Phem’s latest single is all about exploring the nooks and crannies of our mental health, especially after the collective emotional brunt of having our lives affected by the coronavirus pandemic to at least some degree. She wrote it not only as a release from all the emotional pressure built up over the last few years, but also as a way for people to find themselves again after experiencing such a hardship.
“There’s no denying that each and every one of us has struggled emotionally, mentally, physically or had some hardship within the last two years or so,” notes Phem. “I wanted to create an anthem that could allow us to celebrate our pain together & flip it into something positive.”
Channeling that angst, fear, depression, anxiety and any other bad feelings into “brkdwn,” Phem chews it all up and spits it out with force in an exalting deliverance. The song’s beat is fast-paced, electro tinged and charged with a punk attitude; its danceable, or mosh-worthy, tempo indicative of Phem’s out-of-the-box style and collision of sound.
The new music video features Phem hanging out with friends, skating, drinking from a large green tea bottle and performing at a lively house party. Generally enjoying a night out, Phem seems to take control of her surroundings, pumping up her friends and the crowd at her house show. This visualization of cutting loose is immediately palpable in Phem’s actions while blurry transitions and a green tinge add a captivating element to the overall look of the music video theme.
Los Angeles based, Phem is a prominent musician among peers and a rising star in alt-pop music. She is also a proud champion of LGBTQ+ voices in the scene. In addition to her own boundary breaking music, she has collaborated with a slew of artists, including Tyler Posey, G-Eazy, Machine Gun Kelly, Lil Tracy, The Hunna and Alison Wonderland and is slated to perform at Reading and Leeds Festival this August.
Words: Patti Sanchez