Jordana has returned with a new single and video for “SYT” (save your tears), the first preview of their upcoming EP I’m Doing Well, Thanks For Asking slated for release next month on Nov. 11 via Grand Jury. The new music comes not long after the release of her stellar album Face The Wall this past summer, as well as opening up for Local Natives on their tour which included a phenomenal set at the Youtube Theater, so obviously the 22-year-old singer/songwriter and multi-instrumentalist is either feeling remarkably high or incredibly exhausted (or both). But that hasn’t stopped Jordana from diving right back into her next project.
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On “SYT,” she creates a surging anthem built around no small amount of heartache. Amidst Jordana’s characteristic, alluring lo-fi soundscapes she paints an image of a relationship nearing its inevitable end. But the tears being saved are not her own. “Save your tears,” she shouts ecstatically over shuddering synths, “Feel that fear / Fear of losing me.” It’s that rapt chorus that ends up being the catharsis the whole song revolves around, a rallying cry to not fall for the crocodile tears of someone who isn’t treating you right. And of course, all of it is hitched to the kind of sublime indie-pop effervescence that makes Jordana’s music so impossibly captivating.
The music video for “SYT,” directed by Graham Epstein, offers a dreamy visual accompaniment to the song’s lush melancholy. With no small amount of glossy, prismatic distortions the video sees Jordana performing the track at a variety of over-to-oddly-saturated locales. From a purply-hued coast to a lilac-colored yard where two-dimensional dog cutouts dance around her (and later on a somewhat normal-colored beach). And as Jordana sings, arms outstretched and seeming in celebration, the video starts to channel the song’s themes of loving yourself enough to put other people’s so-called love of you to the test.
Jordana’s new EP I’m Doing Well, Thanks For Asking is out on Nov. 11.
Words by Steven Ward
Watch the music video for “SYT” the new single from Jordana below!