Suki Waterhouse Burns Through Desire and Regret on New Single and Music Video "OMG"

Suki Waterhouse grapples with the gravitational pull of desire on the smokey and sizzling new track “OMG.” It’s the third single shared since her 2022 debut album I Can’t Let Go — following the gloomily rhapsodic “To Love” and a spellbinding collaboration with Belle and Sebastian for “Every Day’s a Lesson in Humility.” Now she’s back with another darkly swooning anthem that smolders irresistibly in the afterglow of lamentable passion.

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On “OMG” — co-written with Findlay and produced by Jules Apollinaire — Waterhouse sinks into intoxicating ardor surrounded by rumbling bass and crackling guitars. Against the hypnotic saunter of those heady and scorched sonics she paints a languid scene of introspection. “People ask me what it’s like / Knowing you,” Waterhouse murmurs into the gloam. “The city sky is hanging low, it seems to know / I’m finding comfort where I can with all these ghosts.”

But just before the song cements itself as a restless and roiling yearning for a lover, this one-two pummel of drums and riffs thunders downward, as Waterhouse wails in ecstatic desperation to be set free. “You know I only tried to play your games / So you cannot forget my name,” she cries against the cacophonous jangle that plunges around her. With transfixing intensity Waterhouse flails against the doleful loneliness and dreadful shame of finding yourself caught in the net of an emotionally one-sided relationship.

Directed by Émilie Richard-Froozan the music video for “OMG” is an equally mesmerizing visual companion to the song’s riveting melody. It opens on what appears to be the aftermath of funeral as Waterhouse — a vision of a vintage starlet — is led away from a verdant greenhouse.

As the film switches between monochrome and radiant technicolor she returns to the building alongside Sandy Strangis and Kearian Giertz, the two dancers delivering a stunning bit of choreography by Sara Silkin. When the song reaches its pinnacle the film cuts to Waterhouse to find her changed, now unburdened by the black mourning dress she was previously wearing, she appears aflame gowned in a blood-red dress.