Avante-pop artist Arthur Moon has shared a new video for their song “The Habit,” and it’s quite the trip of kaleidoscopic colors. Filmed in California during the super-bloom the video takes the mesmerizing folds of hills and mountains, at first a monochromatic and moon-like surface, turning them into a trippy swell of colliding landscapes and sensory-overloads. The grey desert mountains of the Mojave melt into ones covered in the green and yellow hues of poppy painted hillsides, all the while the band’s hypnotic, synth-powered droning cuts through the color-noise of the film.
Arthur Moon is the vehicle of Lora-Faye Åshuvud, a Brooklyn-raised musician imbedded in lush electro-pop tendencies and who—unable to read music and a desire for fluidity outside of genre constraints in her music—cares very little for the structure of any form.
“Zach Stone, Gerard Marcus and I drove out to the mountains from LA this spring and hiked up as far as we could to get away from the Superbloom tourist hordes,” Åshuvud said of the video. “The flowers really looked like this—straddling a line between a kind of grotesque artifice and natural beauty. I can’t imagine anything better to speak to the tension at play in this song, ‘The Habit,’ which to me is a kind of dirge for the individual in the age of the internet—both depressed/isolated but also at the same time vital/connected.”