If all you know about illuminati hotties was their phenomenal 2018 album, Kiss Yr Frenemies, then you likely missed out on all the drama that went down between them and their label. (You may also have missed the genius of the FREE I.H. compilation, which is essential listening.) Now, free from turmoil, band leader Sarah Tudzin has announced her own imprint, Snack Shack Tracks, under LA independent label, Hopeless Records. Their first release is a blood-pumping post-punk diatribe; watch the video for “MMMOOOAAAAAYAYA” below.
“The springboard for the ‘MMMOOOAAAAAYAYA’ video pays tribute to the iconic music video for D’angelo’s ‘Untitled (How Does It Feel)’ while demanding space for the subversion of male sexuality and flipping the dynamic of power throughout its three slimey minutes.” – Sarah Tudzin, illuminati hotties
Tudzin employs every inner voice for various stanzas on “MMMOOOAAAAAYAYA.” (While the title of the song comes from the onomatopoeiac chorus, the band has clarified that it is pronounced moo.) Instrumentation murmurs under each verse, letting the stream-of-consciousness narrative run clear off the road and into a muddy ditch. By the time we reach the track’s namesake, clean guitar riffs have stamped on each line with a mix of enthusiasm and disdain. This is the first music of illuminati hotties’ new era, which urges one hundred percent authenticity and vigor—an apt sentiment from a band that had to fight for their own creative freedom.
Words: Zoë Elaine